Chapter 336 - 234: The Coming of the Young Age_2
In Magic City, the total investments amounted roughly to 1.2 billion yuan.
This did not include the funds for purchasing the headquarters.
Chen Pingsheng had a phone conversation with Tong Zelan; they sold 40% of the shares of Water Cloud Space’s Magic City branch for a total investment of 1.8 billion yuan.
The primary reason was to solidify Water Cloud Space’s high-end network there.
There was no second reason.
It was mainly to reinforce the network.
If Tengying Entertainment hadn’t sold 30% of its shares to those top investors, obtaining the qualification to independently release a film would have been very difficult.
When Water Cloud Space moved to Magic City, they had no connections. A single fire safety issue could shut them down.
It’s not an exaggeration; anyone who has been in business would know.
After selling this portion of shares and allocating 20% of the profit-sharing rights to the management, his own share in Water Cloud Space in Magic City was also 40%.
The total investment was around 500 million yuan.
Tong Zelan was very clear about the profitability of Water Cloud Space; even if it never went public, this investment could quickly be recuperated through profits.
40% of 1.8 billion is 720 million yuan.
Adding that up, she also understood the real reason Chen Pingsheng was willing to dilute his shares, which was tacitly agreed upon without being declared.
There are many unwritten rules in domestic business; don’t think about shattering them single-handedly.
One can only adapt.
Just like the current share sale, trading a portion of the stock equity to gain Magic City’s local high-end network.
It could ensure that Water Cloud Space’s operation here would definitely not encounter any out-of-market tactics.
That was the benefit.
After some financial maneuvering, he had over 700 million yuan on his side again.
This money belonged to his wife’s side; the 500 million yuan allocated by Antler Coffee was from his wife.
Now that the money had been deposited, there were again 1.5 billion yuan in the account.
By June of this year, the first batch of interns from Water Cloud Space Academy were also set to graduate.
By then, there would certainly be a celebration for the first graduation ceremony at Water Cloud Space.
It could be said his wife was quite busy this year.
The big boss talked about projects worth several billion yuan.
It sounded close, yet felt incredibly distant.
Billions, a unit only deemed a ’small target’ within their circle; once it applies to ordinary people, it truly becomes a lifelong unattainable dream of financial freedom.
Chu Qiuyan had lunch here before leaving; she still had to rush to Magic City to discuss setting up a joint research and development department with Yang Qian.
This was a matter of great importance, and delaying was not an option.
As for Yang Xi, she went out to have fun with Chen An’an in the afternoon.
Knowing her family’s financial situation, Chen An’an naturally couldn’t let Yang Xi and her companions treat her anymore.
This did not fit her persona at all.
Although she had not yet received her inheritance, she could still easily spend five million yuan.
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2016.
With the rise of short videos.
This was destined to be an era for the youth; every day, newcomers on the internet experienced the thrill of overnight fame.
Many young people quickly accumulated followers in the short video domain.
For Xin Teng Live Streaming, born from a wealthy family,
this was destined to be a merciless crushing game.
When a giant elephant’s foot stepped into the young market, those youths who became popular by chance were undoubtedly no match.
Since the establishment of Xin Teng Live Streaming, it first secured two billion yuan in development funds.
Then, from Capital City, they brought over a dozen top supercars worth two billion yuan.
After rapidly accumulating original followers, they then collaborated with Tenghui Department Store, which spanned Beijing and Shanghai.
They jointly established an online sales selection team.
It can be said that from the beginning, Xin Teng Live Streaming, backed by a wealthy family, possessed overwhelming resources.
It was also destined to become a super mountain in the short video field, one too difficult to surpass.
As of February 18, 2016.
Chang Fu’s enterprise already had three major anchors with over ten million fans each.
These were Qiao, Mingming, and Futuan, who became hugely popular through various shoots of lavish daily lives.
He himself had also become the undisputed number one spender of the platform by tipping fifty million in one month.
He quickly accumulated more than ten million fans.
Now they were about to launch Xin Teng Live Streaming’s first ultra-large-scale live commerce broadcast.
It can be said that all the initial investments were for the cash-out today.
For this grand live commerce broadcast, Chang Fu gathered all his top anchors in one place and even built a top-notch live studio in Xin Teng’s headquarters, costing over ten million for decoration.
The entire broadcast was heated up a week in advance.
When they officially went live at eight o’clock, it was extraordinarily lively.
The live studio quickly exceeded the popularity of over one million+.
All the items on sale had been strictly selected by the staff of Tenghui Department Store.
From spring clothing to hats and shoes, as well as various common daily necessities.
Chang Fu once again took out five million to boost the flow.
The effect of boosting the flow was total site promotion, ensuring that others could prioritize his live room.
The effect of five million was definitely proactive, enhanced by Tenghui Department Store’s professional selection.
Eliminating all middlemen ensured products could be provided to customers at the most affordable cost.
"Good quality and low price" was the strict rule set by Chen Pingsheng.
No matter what, the goods purchased from their store could not be more expensive than those found elsewhere.
Only in this way can they retain customers effectively and for a long time.
This was also Tenghui Department Store’s business philosophy, where no single product’s gross profit could exceed 20%.
The same applied to their side.
Chang Fu’s first ultra-large-scale live broadcast also showed the entire group the vast potential of short video-based commerce.
In one night, they racked up 260 million in sales.
The gross profit reached over forty million.
After deducting all expenses and costs, they still maintained a 10% net profit.
This was the earning power of Xin Teng Live Streaming, proving Chang Fu’s idea to transition into and reinvent in the short video field was an unprecedented success.
Keep in mind that the number of registered users for short videos is still rising.
Going forward, it will only get stronger.
This is just the beginning.
Xin Teng Live Streaming has so many top anchors under its banner, all of whom will next enter the field of live commerce separately.
This single income item alone seems set to surpass the Tenghui Department Store built with billions.
This made Chen Pingsheng feel like he couldn’t keep up with the era of the young.
Keep in mind that in the past, large, well-performing stores were very profitable.
Now, a small live studio can sell several hundred million in sales in just one night.
Keep in mind that the sixteen Tenghui Department Stores together barely make about ten billion in a year.
Contrasting with this, one can see just how big the gap really is.
It can be said that when the era begins to turn, even former giant corporations can be quickly eliminated if they don’t adapt swiftly.
Clearly, a massive change is about to happen on the cusp of the short video trend.
Chen Pingsheng’s task remains the same as before, to quickly embrace this era.
Fortunately, back then he adopted the attitude of believing in Chang Fu, thinking, "whether there are dates or not, first hit it with a stick."